A SPECIAL COLLABORATION
BETWEEN CYBEX AND KAROLINA KURKOVA
For twenty years, Karolina Kurkova has been an enviable force in the fashion world. Discovered by Anna Wintour, Karolina was crowned a Vogue cover girl, worked as a glamorous Victoria’s Secret Angel and starred in campaigns for major luxury brands such as Gucci, Dior, Chanel, Prada and Louis Vuitton.
Naturally, Kurkova ows her successful career to a combination of stunning looks, discipline and business acumen. But there is more to it: We’re talking about the X-factor - or in Karolina’s case, the K-factor that unites her energy, motivation and passion.
At the CYBEX campaign shoot in Miami for Karolina’s collection, the K-factor is clear to see: Karolina dances, sings, and entertains in front of the camera all while keeping the shoot on track and on time. That’s what makes her special: Whether she is under pressure, adapting to constantly changing conditions or switching modes from working model to working mother - Karolina always keeps her cool. She loves having her family on set with her, even if things don’t always go according to plan.
So how did the collaboration between Karolina and CYBEX come about? Both share a similar parenting philosophy: When developing its products, CYBEX focuses on finding the perfect symbiosis of safety, functionality and design. Modern parents can not only rely on the functionality of CYBEX’s products, but can also connect to fashion-forward designs and style. And this is something Karolina deeply relates to.
But the most important ingredient in CYBEX by Karolina Kurkova is LOVE. For Karolina, love is the driving force of the universe, an energy and a life principle that is more important than all others. This shines through in Karolina’s design and her knowledge as a fashion expert: The wide red lips double as a style element and an expression of love. The bold mix of colors and prints reflect her philosophy of life – an attitude of playfulness and whimsy that we need more today than ever before.
On top of that, Karolina deeply believes in sustainability as a means for a better future. As a result, her collection is made from REPREVE® certified recycled fibers: The yarn in each product utilizes up to 31 recycled plastic PET bottles.
BECAUSE LOVE IS UNIQUE.
LOVE IS COMPLETE.
LOVE IS UNIVERSAL.
"When it comes to a stroller, you need something simple, but with personality; something stylish, but safe. That's why I love CYBEX"
"A good parent is someone who is willing to be wrong and work on that, who is not afraid to get down and dirty, what ever that takes."
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